Creative Review – The Helvetica killer.
Helvetica may be the world’s most popular typeface but one man is having none of it. Type designer Bruno Maag of Dalton Maag, views Helvetica’s popularity with a mixture of bemusement and irritation. So he has decided to do something about it. With the Dalton Maag team, he has created Aktiv Grotesk, a typeface designed to provide an alternative (and, he hopes, improvement) to Helvetica.