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IGA fail commercial

I saw this commercial for IGA air during the 2nd Stanley Cup playoff game. I’m pretty sure the kid says “fail” at the end. It has to be one of the most mainstream applications of the fail meme that I’ve seen. There’s also a French version of the commercial.

Update: I realized after the post, that it was a certain kind of mainstream. Honestly, there’s a relatively small Anglo population watching CBC in Montreal, but the commercial aired… so a reasonable number of people must have seen it.










Rejection hurts

Researchers at the University of Michigan have found that rejection hurts, and not just in a metaphorical sense. The study found that “social rejection shares somatosensory representations with physical pain” (via nyt). Maybe artists, musicians and poets have been on to something all of these years.