I recently chewed through a copy of The Raw Shark Texts by Steven Hall. The first night, I didn’t want to put it down, but ended up succumbing to the need for sleep. It’s an odd sort of book that straddles multiple genres, with elements of sci-fi, romance and philosophy to name a few. To a large extent, it’s left up to the reader to determine what sort of book that they want to read. I don’t want to give away too much, but it’s kind of like tossing The Matrix, Memento and Jaws, into a blender and chugging it down.
The official website and alternate reality game offer up the sort of viral marketing which is normally reserved for movies and videogames. Can’t say that these campaigns do much for me, but it may serve to pique your interest. For those that have already read the book, there is a wiki and a forum, if you’ve still got questions.
On a side note, it it probably would’ve been a fun book to design. It’s not incredibly complex, but does offer a little bit more flair than you’d normally see in a trade paperback.