Around 90 percent of the test participants were unable to complete the first level of Super Mario Brothers. We did not assist them in any way except by providing the exact same instruction manual we used back then. Many of them did not read it and the few that did stopped after the first page which did not cover any of the game mechanics.
We watched the replay videos of how the gamers performed and saw that many did not understand simple concepts like bottomless pits. Around 70 percent died to the first Goomba. Another 50 percent died twice. Many thought the coins were enemies and tried to avoid them. Also, most of them did not use the run button. There were many other depressing things we noted but I can not remember them at the moment.
Tell-all Telephone, just in case you were under the impression that it was fine to collect meta-data without any “personal data”.
Green party politician Malte Spitz sued to have German telecoms giant Deutsche Telekom hand over six months of his phone data. We combined this geolocation data with information relating to his life as a politician, such as Twitter feeds, blog entries and websites, all of which is all freely available on the internet. By pushing the play button, you will set off on a trip through Malte Spitz’s life.
Monotype created a new version of Helvetica (famously used in NYC’s subway stops) called Neue Helvetica DOT. Its most easily noted distinction would be its rounded dot, an obvious play on words that references the fact that Helvetica’s dots are usually squares. From this typeface, Pentagram created a set of icons for services like bathrooms, hospitals, and transportation, mirroring curves in the lettering to construct the images.
